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A SEMINAR
LIKE NO OTHER
IN BULGARIA


LaLiga Football Seminar will include panels and presentations based on relevant topics such as how to build on the pillars for a sustainable club and league growth, related financial fair play aspects, digital strategies for fan engagement, as well as a specific block focused on commercial and partnership strategies along with revenues management. Both blocks of topics will be followed by a final round table to address local issues and share best practices between LaLiga clubs and local specialists

LaLiga Football Seminar is suitable for football coaches, managers, executives, and specialists, as well as for everyone who is in the field of football, sports, or the entertainment industry. Professionals from other sectors or students looking forward to knowing more about the entertainment industry will also benefit from remarkable inputs from Spanish LaLiga clubs’ professionals.

Join us and experience the first ever LaLiga Football Seminar at its finest!


FIND OUT MORE ABOUT THE SPEAKERS
 

A SEMINAR
LIKE NO OTHER
IN BULGARIA


LaLiga Football Seminar will include panels and presentations based on relevant topics such as how to build on the pillars for a sustainable club and league growth, related financial fair play aspects, digital strategies for fan engagement, as well as a specific block focused on commercial and partnership strategies along with revenues management. Both blocks of topics will be followed by a final round table to address local issues and share best practices between LaLiga clubs and local specialists

LaLiga Football Seminar is suitable for football coaches, managers, executives, and specialists, as well as for everyone who is in the field of football, sports, or the entertainment industry. Professionals from other sectors or students looking forward to knowing more about the entertainment industry will also benefit from remarkable inputs from Spanish LaLiga clubs’ professionals.

Join us and experience the first ever LaLiga Football Seminar at its finest!


SPEAKERS

PABLO ARQUERO

HEAD OF SPONSORSHIP
REAL BETIS BALOMPIÉ


DIEGO SANCHEZ

HEAD OF BUSINESS DEVELOPMENT
ATLÉTICO DE MADRID



AITOR JIMÉNEZ

CHIEF STRATEGY, INNOVATION AND NEW BUSINESS OFFICER
BASKONIA-ALAVÉS GROUP


XIAOWEI GUO

INTERNATIONAL DIGITAL CONTENT COORDINATOR
LALIGA DIGITAL STRATEGY



 

JESÚS PIZARRO

INTERNATIONAL DEVELOPMENT DELEGATE
LALIGA


 

AGENDA



MORNING
PROGRAMME

REGISTRATION

(BADGE + GOODIES)

08:30 - 09:00


OPENING ADDRESS

09:00 - 09:15


BLOCK 1: BUILDING ON THE PILLARS FOR FUTURE GROWTH


STRATEGY AND INNOVATION AS THE DRIVERS OF THE SPORTS INDUSTRY: BASKONIA-ALAVÉS CASE

AITOR JIMÉNEZ

09:15 - 10:30


COFFEE BREAK: NETWORKING TIME

10:30 - 11:00


LALIGA'S FAN ENGAGEMENT THROUGH DIGITAL STRATEGY 

XIAOWEI GUO

11:00 - 12:15


DISCISSION LUNCH: JOINT TABLES WITH A DEDICATED TOPIC MODERATED BY LEADING EXPERTS

12:15 - 13:30



AFTERNOON
PROGRAMME

BLOCK 2: COMMERCIAL STRATEGY & REVENUES MANAGEMENT


SPONSORSHIP STRATEGY

DIEGO TRILLO

13:30 - 14:45


COFFEE BREAK: NETWORKING TIME

14:45 - 15:15


REVENUE GENERATION

PABLO ARQUERO

15:15 - 16:30


SHORT BREAK

16:30 - 16:45


ROUND TABLE AND DISCUSSION WITH SPEAKERS

16:45 - 18:00


CLOSING ADDRESS, WINE & NETWORKING

18:00 - 19:30



* Please, keep in mind that English is the official language of the seminar

TICKETS

TICKETS

PROMO PACKAGES

TICKET
FOR THREE

€327

SAVE €210
WITH THIS COMBINED
TICKET FOR THREE

TICKET
FOR FIVE

€495

SAVE €400
WITH THIS COMBINED
TICKET FOR FIVE