SPEAKERS

PABLO ARQUERO
HEAD OF SPONSORSHIP
REAL BETIS BALOMPIÉ

DIEGO SANCHEZ
HEAD OF BUSINESS DEVELOPMENT
ATLÉTICO DE MADRID

AITOR JIMÉNEZ
CHIEF STRATEGY, INNOVATION AND NEW BUSINESS OFFICER
BASKONIA-ALAVÉS GROUP

XIAOWEI GUO
INTERNATIONAL DIGITAL CONTENT COORDINATOR
LALIGA DIGITAL STRATEGY

JESÚS PIZARRO
INTERNATIONAL DEVELOPMENT DELEGATE
LALIGA

AGENDA

MORNING
PROGRAMME
REGISTRATION
(BADGE + GOODIES)
08:30 - 09:00
OPENING ADDRESS
09:00 - 09:15
BLOCK 1: BUILDING ON THE PILLARS FOR FUTURE GROWTH
STRATEGY AND INNOVATION AS THE DRIVERS OF THE SPORTS INDUSTRY: BASKONIA-ALAVÉS CASE
AITOR JIMÉNEZ
09:15 - 10:30
COFFEE BREAK: NETWORKING TIME
10:30 - 11:00
LALIGA'S FAN ENGAGEMENT THROUGH DIGITAL STRATEGY
XIAOWEI GUO
11:00 - 12:15
DISCISSION LUNCH: JOINT TABLES WITH A DEDICATED TOPIC MODERATED BY LEADING EXPERTS
12:15 - 13:30

AFTERNOON
PROGRAMME
BLOCK 2: COMMERCIAL STRATEGY & REVENUES MANAGEMENT
SPONSORSHIP STRATEGY
DIEGO TRILLO
13:30 - 14:45
COFFEE BREAK: NETWORKING TIME
14:45 - 15:15
REVENUE GENERATION
PABLO ARQUERO
15:15 - 16:30
SHORT BREAK
16:30 - 16:45
ROUND TABLE AND DISCUSSION WITH SPEAKERS
16:45 - 18:00
CLOSING ADDRESS, WINE & NETWORKING
18:00 - 19:30
* Please, keep in mind that English is the official language of the seminar

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